HeineCare

The first replacement plan for beer spilt during the football. Any beer, even Heineken’s rivals. Launched during Euro 2024, we turned the cultural fan behaviour of throwing beer in the air when England scores, into a way to get more people to try Heineken.

Heineken

“Heineken Protects Football Fans From Unexpected Spills”

“Heineken Has Come To The
Rescue With HeineCare”

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HeineCare Spill posters celebrated every England goal with beautiful spills that heroed the exact time the of the celebration.

We further protected fans from unexpected spills with the Pintcho, an England inspired beer resistant poncho we designed with Dutch apparel brand Rainkiss.

+£36 million of Heineken sold in pubs during Euros

+7% increase in volume
Vs. last year

+133% increase in positive brand sentiment

mentioned in
over 30+countries

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